Six Sales Tactics Which Need to Go Away

BMoe (Brad Moore)
7 min readJul 8, 2022

Get outta my face

A “Sale” sign on a windows in a shop
Photo by Markus Spiske on Unsplash

It may surprise many sales and marketing people to learn that some sales tactics are offensive. I’m not talking about obvious offense, such as how “sex sells” is offensive to a group of people, but rather how the manipulation of potential customers is viewed by some people to be downright…slimy.

I have learned that not all people feel the way I do. Obviously, if I was in the majority these tactics wouldn’t work. I find, however, that there are so many blatantly manipulative techniques that turn off someone such as myself it’s amazing we buy anything at all.

These “no-nos” cover both corporate and retail sales.

Here is a list of offensive practices, in no particular order

Stupid Titles For Sales People: (e.g. Customer Success Manager)

A person wrapped in tape with the word “Stalking” across their face.
Photo by Mika Baumeister on Unsplash

Think about it: How arrogant is it that Acme Corporation thinks that they have someone who is going to manage my success? This is a stupid title, and many of your customers (not just neurodivergent ones like myself) groan inwardly when someone announces themselves as such.

Truly, I tell you, it sounds stupid.

Stupid Promotions: Everyone is a VP of Sales

Four men in business dress looking at a paper on a table
Photo by Sebastian Herrmann on Unsplash

I don’t know if this problem is more specific to technology sales, but a pattern was established in the early 2000’s where, in order to attract new sales professionals (and, by extension, their client lists) everyone was promised a sexy new title.

How long has it been since I’ve sat down with a tech sales person who wasn’t a Vice President of Sales, or similar?

I remember working for a value-added reseller (VAR) for a year and laughing at this trend. I was told, “we need the customer to feel special. Every account representative (“customer success managers” weren’t mainstream, yet) needs to be a VP so…

--

--

BMoe (Brad Moore)

Crappy writer with good information. I’m here to inform and protect through better management and improved technology